We are pleased to announce a simple affordable Facebook Page customization including custom tabs.

We can design your page around your brand image with your content, photos, and videos in 48 hours. Once your Facebook Page is designed we can create specific landing pages and then link everything. Simple interfaces that yield results. Please contact us for details and see our new CMT Facebook Page.

Custom CMT FB Page

Look forward to your comments!

Jerry|CMT

http://bit.ly/b34lk1

The Google Gods continue to refine search and there are so many opinions on their new instant search model.

We have read from Matt Cutts to other prominent search guru’s that all will be fine as this new method evolves and the results are measured over time. For now, the general consensus is remain on course with the fundamentals such as writing fresh original content for humans, who knows your business better than you? Your site architecture developed in CSS, title tags, meta descriptions, meta keywords written on what your site and pages are about, simple, YES?

Want traffic_need traffic means by doing the basics correctly, spending time on the details that Google tells us are important and finally a simple but effective tool, guest blogging and commenting on forums and other related blogs. This will bring you acknowledgement among peers, creditability, networking and perhaps opportunities and finally some authority which Google happens to like. Here is a link she is open to contributors and I have posted several responses and have received all of the above.

http://www.carolroth.com/unsolicited-business-advice/?p=2977

Saludos:

Jerry/CMT

Marketing, Design, Branding

As marketers, we’re naturally curious , as well as,  being driven by innovation and business principles.

We have been thinking and following Google’s innovation platforms on  how they create, launch and develop their applications. Lessons to be learned, we think! Remember their public stock offering, not so bad, pretty fair, in a sometimes unfair marketplace. Our point is not to focus on the magnitude of Google”s innovation (yes they have economy of scale) but rather to focus on why, how and should we, as business owners, be looking closer and adopting similar strategies?

Not all of their developments have worked but in the process they tweaked the platforms to create new ones, then, Google knew exactly when to trash a project and when to invest in the resources. Lessons learned not to be copied but right in front of our eyes, a great business model that continues to unfold for everyone to learn and prosper.

Thank you for taking time to read our posts please share your thoughts and ideas!

Saludos:

Jerry|CMT

Google Follow The Leader

CMT designs and develops web projects. The process is sometimes complicated sometimes its frustrating but in the end bringing a project to life is really incredible. The CMT project has been a work in progress for about a year and half which consisted of lots of design changes, color,font, look and feel followed by development processes.  We have found the best way to complete a project is by creating a simple design that speaks clearly to your client and that the search engines can and will read and index.

Our point is through this process, CMT has finally begun a serious SEO campaign complete with article and directory submissions, in depth structural changes, content re-writes(keyword rich of course) and on page and off page optimization. Yes, its LOTS of work so please stay tuned we’re going to make the process and the results available. Yes you can hire us but as importantly you can evaluate the results and make a smart decision.  Your thoughts and comments are always welcome!

Saludos:

Jerry|CMT

SEO

Marketing on the Internet is constantly changing, and it pays to stay in touch with what the changes are as they happen. e-Marketer featured an interview about changes in retailing marketing that will be of interest to businesses in this market segment.

One interesting comment in this interview is, “I’m seeing retailers spend less in paid search and invest more in search engine optimization.” That indicates that ranking on organic results may get more difficult as more attention is paid to this method of getting attention on the Internet. That emphasized the importance of staying in  touch with the latest techniques for promoting your business on the web, and of continually working on your site to maintain the competitive position that you have achieved. As the saying goes, “Never look back, someone might be gaining on you!” Even if you are doing a great job and out-performing all your competition, you cannot afford to let up in your efforts.

Another comment that jumped out at me is, “It’s still a bit of a mystery as to how to monetize Facebook.” This is a medium that business has not mastered yet. That says two things to me. One is that if you don’t quite understand how to make use of this tool, you are not alone. The second is that if you can figure out how to make it work for you, you will be ahead of the pack!

Now this is not going to work for everyone, or for all kinds of businesses, but if you are in a position to benefit from the audience that you can reach through this tool (Note: I am specifically thinking of Facebook as I write this.), it can prove to be a powerful tool for you.

The way I am seeing this used to some good effect is for a business to create a Facebook Page for their business. It could be useful to create multiple pages for different product lines(?) Creating a page is not a big job and does not require a huge investment of your time or energy.

The next step is to get the page in front of an audience. You must have people who are willing to become  a fan of the page. When you have created this audience, what you do is post something of interest periodically to keep yourself and your business in front of your audience. The people who have signed up to get your information will see that while they are browsing their pages for information about their friends.

What kind of business might this be a good vehicle for? An easy answer might be restaurants. Restaurants are social businesses, and people are always interested in learning about new and interesting restaurants, and would be happy to learn about specials that a restaurant might be running or a new menu item they are introducing. And people are always interested in getting referrals to restaurants from their friends who like a place. If your business fits this kind of pattern, this could be a great tool for you to utilize. If your business is oilfield equipment, it could be a completely different situation!It all depends on you and how you can make this work for you!

Imagine this you just landed an appointment with a potential client, a large client who is a big user of promotional products.

They see the value in investing in branding campaigns throughout the entire year. Now what will set you apart from your competitors who also have confirmed appointments with this potential client? Covering the basics, we look at what products they have used in the past and for what type of promotions  be it a trade show, client awareness, product or service launch? The idea is, we drill down until we uncover what’s important to their business, the trends in their industry, what are their competitors doing then we can begin the process of developing product ideas around the clients specific promotional agenda.

Next, we can begin to look at keywords using the Google Adword, http://www.google.com/sktool/#, this is one tool that will provide you ideas around your clients business, industry and even trends, http://www.google.com/trends. Start compiling a list and make notes from here you can do a web search, I use Google because I like their wonder wheel feature which will provide you with a resource of  keywords around your particular search. The wonder wheel feature is available on the left side below all results and you open the wheel and type in your keyword and from there the wheel will begin giving you keywords based on your search request.

Again, make a list of related keywords specific to your clients business and industry and compare that list to your original keyword and trend lists. I believe you will begin to start to see some similarities in keywords and themes that will give you some direction on what promotional ideas may work for your new client.

The idea is to use tools that are available in creative ways that will allow you to think around your competitors.

Saludos:

Jerry|CMT Creative Marketing