FourSquare its relatively new in 21th Century terms but its gaining traction. FourSquare encourages users to explore their neighborhood and then rewards them. We know the power of having a local presence and this platform makes it fun..and social. It’s a community and all brands need to build viable communities both online and offline, connect the dots…that is the future of engagement!
http://foursquare.com/businesses/
Saludos:
Jerry/CMT
Look at these “good people” maybe we all have some commonalities and can take something away?
http://www.toiletpaperentrepreneur.com/blog/marketing-tips-for-entrepreneurs
We’re #59….Google indexes these posts….and you can become a guest blogger…which will drive some traffic to you or and your business.
Saludos:
Jerry/CMT
We had fun putting this together…enjoy your weekend!
http://www.cmtmarketing.net/
Saludos
Jerry/CMT
The explosion of social media marketing, iPhone apps and widgets combined with tried-and-true search engine optimization and paid search marketing has given businesses the extraordinary superhuman power to be everywhere consumers are.
But Spiderman’s uncle wasn’t joking when he advised, “With great power comes great responsibility.” And with the capacity to be everywhere your customers are comes the responsibility to make sure that your website is in tip-top condition.
Because as your level of exposure grows, so does the amount of traffic to your website, and it’s imperative that it drives sales, leads and loyalty for your brand.
1. Style and design. Your website is the first thing people see when they’re looking for your brand online. First impressions can make or break a sales opportunity. Your website should look, sound and feel like your business. It also should communicate your brand’s message in a manner that your audience understands and appreciates.
Could someone immediately recognize your brand by quickly glancing at your website? If not, start taking steps to ensure they can. Maintaining consistency of color, type, imagery and layout is an important step in this process, as is upholding a credible, professional appearance. The style and design of your website should closely align with that of your brand personality. Taking this step typically results in greater sales.
2. Organization. Your site must be well-organized so visitors can easily navigate through it. Every step of your sales process should be clear and consistent, because a confused customer most likely will go straight to your competitor for clarity. Clearly specify all stages of the sales process, and be sure that the information you provide is meaningful and encourages conversion.
3. Navigation. When consumers visit your site, they shouldn’t have to sort through multiple layers of navigation to find what they’re looking for. Your main navigation and subnavigation should be straightforward and well-organized; the harder you make customers work for information, the more likely you are to lose them.
4. Interface friendliness. First, be sure that your forms aren’t asking for too much personal information. Put yourself in your customers’ shoes; don’t push them too far. Also, visitors should receive timely answers to their questions, concerns and comments. Consistently follow up with customers after they place orders. Treating customers the way you’d want to be treated goes a long way in retaining them.
5. Social sharing. Does your website provide quick and easy ways for visitors to distribute your content? If visitors to your website see something they like, they’ll likely want to share it with their friends via social networking sites, email and text messaging, so encourage this by providing easy ways for them to post and share content.
Good content keeps them returning and great design adds creditability to your organization!
Saludos:
Jerry/CMT
The Southwest is an exploding demographic for the Hispanic and Asian markets in both the B2C and B2B segments. This posts highlights the transition of how the Hispanic demographic is now reaching out, searching and finding creditability online.
This article is a re-post from http://www.emarketer.com/ it’s a good and refreshing read.
According to the study, Hispanics were more likely to turn to the Web in almost every phase of the purchase decision, from beginning the learning process and learning about brands to comparing prices and making a final decision. Only when it came to learning about product features were Hispanics behind the general market in Web usage.
Power users—those who spend the most time online, connect via mobile and are seen as innovators—are more likely to communicate through a variety of Web channels, and less likely than average Hispanics to use e-mail or talk over the phone and in person. About nine in 10 power users share deals and entertainment info with their friends, and many are content creators.
Marketers’ assumptions about the importance of Hispanics’ acculturation levels may be wrong, according to the survey. There was very little difference in the habits of Hispanic-dominant, bicultural and US-dominant users—except that Hispanic-dominant respondents were more likely to be early adopters.
At CMT, we live in the culture, participate in the community and do business in the language. Questions about how to enter this important market call us, 713.622.7977, or click jerry.pollio@cmtmarketing.net.
Saludos:
Jerry/CMT
Once again, the social media influence continues to prove a valuable marketing tool. As I mentioned in previous posts getting involved engaging with your community has it’s rewards and benefits. Google Buzz has just rolled out their social media platform and we all know social media has become an important tool for indexing in real time.. Benefit…Benefit…and more Benefits.. Below is a link I suggest you can participate at your leisure..I do and I benefit..How about you…? Mike is very smart…. we’re #3…..!
http://www.toiletpaperentrepreneur.com/blog/the-worst-business-advice-for-entrepreneurs
Saludos:
Jerry/CMT
Google has rolled out their new social media application and, as most Google apps, their smart well designed and meet all functionality requirements. I have read that Buzz was a Yahoo term? I am a Google fan and enjoy watching them and using what they create. Right now, Google Buzz seems not to be so exciting because it really does not offer any ground breaking functionalism that is not already available.
Tell me what you think, your opinion….Seth Godin has an interesting take on giving your opinion. I am always interested in your opinion.
Saludos:
Jerry/CMT
As a follow up to yesterday’s blog post,http://www.toiletpaperentrepreneur.com/blog/entrepreneurs-tell-us-whats-the-worst-that-can-happen is front page on Google.
Being that real time search is being indexed by the major search engines collaborating as a guest blogger is one tool you can use to get some qualified traffic and basically learn from others while participating in a community of peers and colleagues.
Micheal is generous and smart you can look around at what he does and decide if that makes sense for your business.
Saludos:
Jerry/CMT
Mike Michalowz, Toilet Paper Entrepreneur, Entrepreneur, Author (real), business builder(real) builds social communities by asking, engaging then giving back to his community by providing Google rankings on the blog posts his community writes.
I am a guest blogger and I have received some traffic from my participation below is another example and from there you can look around then if you like, get involved in the social community. That’s what social is about..I think?
http://www.toiletpaperentrepreneur.com/blog/entrepreneurs-tell-us-whats-the-worst-that-can-happen
Saludos:
Jerry/CMT
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